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Savings Comparison
The following
chart, prepared with industry-accepted figures, demonstrates the value
Global brings to its users! The comparison assumes 10,000
"contacts" and includes production, labor and delivery
costs.
|
|
Direct
Mail |
Banner
Ads |
Text
Email |
Global-Email |
|
Cost to Send |
$11,000 |
$900 |
$700 |
$600 |
|
Response Rate |
3% |
0.5% |
0.4% |
4.8% |
|
Conversion Rate |
30% |
20% |
20% |
20% |
|
Cost/Conversion |
$120 |
$90 |
$88 |
$6 |
Sources
include Forrester Research, Jupiter Communications, USA Today, Opt-In
News, Clientize, and the performance of Global-Email users
Facts
42% of e-newsletter producers enjoy click-through rates greater than 20%
93% of Internet users have and use email on a regular basis
101 million Americans were on the web as of January 2001
10 billion emails are sent EVERY day (3.6 trillion per year)
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