Press Releases
These are the press releases we've issued
over the last year.
Practice
Builders Partners with Global-Profiles for Lead-Generation Services
August
22, 2002 (Chicago)
— Today, Practice Builders announced a strategic partnership with
Global-Profiles to power its online communications and database services.
Global-Profiles' easy-to-use tools supported Practice Builders' recent
launch of an online subscription newsletter, distribution of news releases
to the media, e-mail communication systems with clients and comprehensive
database support.
"The
ease of use means we can interact with clients and prospects more quickly
and effectively, and at a dramatically lower cost," said Stewart
Gandolf, Vice President of Marketing at Practice Builders. "The
flexible options and low cost is allowing us to implement systems we
couldn't afford to pursue prior to working with Global-Profiles. Plus,
we're able to track response to our efforts in real time, which means we
can fine-tune our messaging instantly without additional hassle or
expense."
Practice
Builders' newsletter, published monthly for owners of private healthcare
practices, is powered by Global Profiles' self-service E-Mail system.
Through the user-friendly Web site, www.global-profiles.com,
Practice Builders can access detailed readership statistics, including
numbers of subscribers who've read the newsletter or forwarded it to a
colleague, and numbers of click-thrus to Practice Builders' Web site.
Through these tools, Practice Builders has been able to track the rapid
expansion of its newsletter subscriber base and adapt its messages on a
daily basis to respond to marketplace changes.
"Practice
Builders is one of many organizations using our advanced communications
delivery and tracking services to further its goals and expand its ability
to communicate with clients and prospects," said Steve Robb,
Global-Profiles' Co-Founder/Director. "I am pleased that
Global-Profiles can enhance the market-leading position of Practice
Builders through one of our cost-effective on-line programs.”
Practice
Builders will continue to expand its use of Global-Profiles' systems to
implement a variety of internal marketing programs and to publish an
employee newsletter. An archive of the company's newsletters to date can
be viewed at www.practicebuilders.com.
ABOUT
GLOBAL-PROFILES
Global-Profiles
is a leader in the permission-based email-marketing arena. Global-Profiles
offers products and services ranging from the self-service (Customer
Relationship Management) programs to completely managed online marketing
programs which include creative design, append services, list brokering,
database management and surveys. Global-Profiles uses a process that
focuses on the campaign, distribution, and evolution of our customers’
messages. During a typical program Global-Profiles can provide statistic
reports within a few hours giving our customers the ability to test and
track results in a timely manner.
To
find out more information on Global-Profiles and the services available,
visit www.global-profiles.com
or email us at info@global-profiles.com.
ABOUT
PRACTICE BUILDERS
Practice
Builders is the leading private-practice healthcare marketing firm
specializing in the design and implementation of customized, full-service
marketing programs.
For
more than 23 years, Practice Builders has been guiding physicians and
healthcare practitioners
on how to professionally and ethically market their products and services
to adapt to a dynamically changing environment.
Offering everything from Strategic Growth and Marketing Workshops and
on-site consultations to the services of its award-winning advertising
agency, Practice Builders works with healthcare professionals of
all specialties.
A
subsidiary of Medical World Communications, leading publisher of more than
70 medical and business-to-business publications, Practice Builders’
proven marketing techniques influence an audience of more than 1.2 million
healthcare and dental professionals. For more information, visit www.practicebuilders.com
or call (800) 679-1200.
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